How to Profit Handsomely From a Secret Business Model Virtually No Small Business is Using!

Have you been searching for the perfect home-based business? I have spent nearly twenty-five years searching for the holy-grail of home-based businesses. Now this article is not about a business, but rather a system that Fortune 500 companies always use but it’s rarely used by home-based businesses, affiliate or network marketing companies. And based on my experience, you should not even attempt a home-based affiliate or network marketing opportunity unless you use a system that almost guarantees you’ll be successful.

But before we get into the specifics of the secret business model, let’s first talk about what most people do wrong and why 95% of home-based business operators fail within the first few years in business.

Here’s a Few Reasons Why People Fail

* Lack of sufficient capital for promotions and marketing. It takes lots of money and time for your message to capture the attention of your prospective customers. It is a proven fact that most people must see or hear about your product or service at least five to seven times before they’ll inquire or purchase.

* Not enough time spent on their business. Most people start their home-based business in their spare time and hope it becomes successful so they can do it full-time. The problem with most home-based business operators is two-fold. They don’t give their business enough attention on a daily basis and lose potential customers or distributors because they are not responsive enough. And more importantly, they don’t give their opportunity enough time for success. It is sad when someone puts hundreds and/or thousands of dollars into a home-based business but they give up when the first their marketing campaign doesn’t produce results.

* Lack of sales and marketing expertise. Many people start a business from their desire to sell something the love to make. But this fact remains true for home-based business to Fortune 500 companies – You can’t sell anything unless you get your marketing message out to enough people. When you put your marketing message out in front of thousands of potential customers then you only need a small percentage to become your customers.

* And lastly, most people don’t realize the secrets to creating a successful business. It’s not how unique your product is or how low your price is compared to your competition. The real secret to making boatloads of money is having REPEAT customers. Unless you have a product or service that people will buy multiple times per year, you probably won’t have what it takes to build a successful small business.

So if ninety-five percent of home-based business fail, then why do people even start a business if the odds are stacked against them.

Well here’s why some people have decided to start a home-based business:

* To make money from their hobby.

* To earn extra money to pay for a vacation.

* To explore the option of working on their own.

* For the potential to go full-time and have more free time.

* Lastly, many want their business to help them become financially free.

Now as I mentioned above, you don’t have to have highly unique products or even low-priced products to capture your share of the market. What’s more important is how you market to generate sales of your products or services. And if you don’t have products that are consumable, then you should only treat your business as a hobby, because it most likely won’t create the income you need to be considered a success.

Here’s the Secret Business Model

So what is the model almost all Fortune 500 companies use to build their businesses. It’s MASS MEDIA MARKETING. This includes television and radio advertising combined with direct mail and follow-up telemarketing campaigns.

Now as simple as this may sound, most small businesses can’t afford to use a system that combines TV and radio commercials with direct mail and telemarketing. That’s why this secret business model is almost exclusively used by Fortune 500 companies.

But I am here to tell you that you too can be a savvy business entrepreneur and use mass marketing to your benefit. If you would like to grow your business using parts and pieces of the secret business model, then you could implement one or more of the following:

* Purchase leads for your product or service that are generated from radio or television ads. There are many companies that can supply you with potential customers generated from their radio and television ads.

* Contract with a telemarketing firm to handle all your incoming and follow-up calls. They have trained experts who can turn inquiries into sales.

* You can use a web-site to sell your products but use a direct mail campaign sent to thousands of prospects by directing them to your web site for more information and/or to make a purchase.

* Use a direct mail or telemarketing follow-up campaign to generate repeat orders and to sell other products to your buying customers.

Now it could cost a small business what seems like a fortune to implement all of the methods mentioned above. But if you really want your small business to become successful, then you can begin to use just some of the techniques that Fortune 500 companies are using. And later you can parlay some of your profits into using the more sophisticated items like follow-up telemarketing or hosting your own radio talk show.

So before you spend another dime on doing what everyone else is doing, then ask yourself what you could do differently to make your product stand out from your competitors. You will find that operating a home-based business can certainly be very profitable, but you must use the same business building principles used by Fortune 500 companies.

Recovering from the Loss of a Business: Recovery, Reversal, and Coping Strategies

Losing a business is overall, akin to the “death” of a loved one. So much of a business owner’s personality and hard work have gone into a business, that when tragedy strikes, for whatever reason and the business is forced into bankruptcy or to close, the emotions felt by the business owner are nothing short of serious and all encompassing!

Since losing a business is considered a “major life stressor”, along with divorce and the death of a loved one, a business owner that loses a business can be just as emotionally devastated. With this in mind, it is appropriate for the business owner to take into account the five stages of grief that do occur in a major life event or “stressor”. These stages are according to the work of renowned Swiss born psychiatrist, Dr. Elisabeth Kubler-Ross:

1. Denial. This stage is a healthy stage when the individual asks the question, “Why Me”?, and develops strategies to develop defenses against the impending stress.

2. Anger or Resentment. Blame occurs in this stage.

3. Bargaining. This is a “truce period” where an individual makes “deals” in their minds, if “only” things don’t play out the way they are bound to do so.

4. Depression. This is the real grief phase, and an individual will primarily feel discouraged and hopeless.

5. Acceptance. This is where reality is dealt with and the process of “going on” begins. Withdrawal from others may occur temporarily here.

Although Dr. Kubler-Ross developed the five stages primarily to be used when dealing with terminal illnesses that lead to death, her work can readily be applied to many major life stresses, including the loss of a business. In addition, not all individuals go through each stage routinely in order, with some skipping stages, or staying in one stage longer than others.

Business owners that suffer the catastrophic loss of a business need to allow themselves the same flexibility and time for acceptance that other major life stressors require. They need to work through the five stages until the fifth stage, acceptance, is reached. They also need to put the loss into perspective if they can, and determine just “why” and “how” the business faltered and eventually failed.

With defeat, sometimes knowledge is attained, and if a business owner can work through the stages of grief successfully, and use the knowledge attained for enlightenment, then perhaps they can successfully start another business in the future, and achieve better results.

Business owners should make a list after they are on their feet again of exactly “what” went wrong, and methods of prevention in the future, as they can then use this to their advantages. The list can include such information such as:

1. Why the business failed overall: Was it the wrong type of business for the wrong type of clientele? Was it targeted incorrectly? Was it too unusual to succeed? Was the marketing of the business incorrect? Were the expenditures too great? Was the business plan and outlook faulty or realistic?

2. What mistakes led up to the failure: Did the business grow too quickly or too slowly? Were there actual methods in place for prevention, or was the business “reactive” rather than “proactive”?

3. What can the business owner correct/rectify in the future? This is the most important question, and a list of all methods that may be used as a measure against future failures should be made.

Business owners need to give themselves time to heal and sort through their feelings, though. Any loss is so emotionally draining, that jumping right back into the “business fire” with another business is not necessarily a good idea until the business owner has recovered their energy and worked through their feelings of grief completely.

Defeat can be a learning experience, and many successful business people have also experienced their fair share of defeats and loss of businesses. Turning the “negative” of the loss of the business into a “positive” learning experience will soon find the business owner recovered and moving onto the next positive step in their entrepreneurial lives!

Online Business Broker: Stress Free Help Selling Your Business

You’ve spent several months, perhaps years, putting everything you have into building a thriving, high-demand online business and now you have decided to sell your baby.

Thousands of businesses change hands everyday, oddly enough the channels you can use to get maximum price and exposure for your online business are extremely limited.

You have a few options:

  1. Ebay. It’s perhaps the biggest venue for listing and finding new businesses forsale, but you have to be concerned over the quality of sites listed on eBay. For every quality site listed there are at least 100 crappy, low-priced, cookie-cutter sites that can put the wrong impression in the minds of your prospects.
  2. Classified pay-per-listing sites. The leading online business listing site is http://www.buysellwebsites.com run by experienced professional Nelson Bates. This is a super service for sites under $50,000 with proven results and proven demand. A great technique for lower-priced sites, but perhaps not the right option for the site you want to get maximum exposure and price for.
  3. Experienced and Focused Business Broker. You’ve invested heavily in your online business. A professional can help you through the sometimes complex tasks of placing a price on your business, getting it in front of the “right” buyers, helping to separate the tire kickers from serious buyers and take your deal to an optimal close.

Online business brokers can…

  1. Get more money for your site
  2. Get your site exposed to buyers with money
  3. Reduce your stress by only putting you in touch with serious buyers
  4. Handling the paperwork and forms associated with securely selling your high-value online business
  5. Handling the uncomfortable “selling” role for you – you just decide which deal to accept
  6. Let you move on to other things, confident that your online business is being represented by the best
  7. Help you through an emotional process – they will be your rock through the entire process
  8. Give you the benefit of experience closing many deals, something most sellers do not have
  9. Open up new markets and opportunities you may not have even thought of yet
  10. Help you wade through legal, tax and regulatory issues that can be quite intimidating.

What To Look For In An Online Business Broker

Finding a great business broker can make a massive difference to the success of selling your online business, getting the value you deserve.

Here are 4 characteristics to watch out for:

  1. Experience with selling businesses. This one tops the list. Skillful business brokers have spent years mastering the art of negotiation and undersatnding the market. If you are selling an online business, then it is even more important that you find a specialized online business broker, someone who understands getting maximum price for internet-based businesses.
  2. Proven Reputation. You want someone who has a rock-solid reputation with years of experience helping sell businesses. The ideal online business broker will have sold hundreds of online businesses already and can point out some specific examples.
  3. Great Communicator. Selling your business can be a lengthy and detailed process, in order to get the most out of your online business broker, they need to be a great communicator – it’s absolutely necessary.
  4. Must Ensure Your Confidentiality. You can’t afford to have your customers, partners and competitors know that you are about to sell your business. Look for a broker that guarantees confidentiality using appropriate protection forms every step of the way.
  5. Specialize. Focus on a business broker that understands your type of business. Just as you wouldn’t go to foot specialist about your stomach problem, you want to make sure you find a broker that specializes in online business.

Finally, you can take the stress out of selling your online business by using an experienced, professional online business broker. Don’t leave the sale of your business to chance, consider consulting your very own online business broker today.